Rolex Datejust Buying Guide
Welcome to our Rolex Datejust buying guide. The Rolex Datejust is one of the most iconic and enduring wristwatches in horological history.
Renowned for its timeless design, exceptional craftsmanship, and innovative features, the Datejust has been a symbol of prestige and luxury since its inception.
This guide aims to provide you with all the information you need to make an informed decision when purchasing a Rolex Datejust, covering its history, materials, bezels, sizes, dial colors, and bracelet options.
The History of the Rolex Datejust
Introduced in 1945, the Rolex Datejust was the first self-winding wristwatch to feature an automatically changing date display.
This groundbreaking innovation set the Datejust apart from other watches of its time, making it a significant milestone in the world of horology.
The name “Datejust” itself signifies the watch's ability to display the date accurately and consistently.
The Evolution of the Datejust
Over the decades, the Datejust has undergone several enhancements while maintaining its classic design.
Key developments include the introduction of the Cyclops lens in the 1950s, which magnifies the date for better readability, and the addition of the Jubilee bracelet, designed specifically for the Datejust's 40th anniversary.

What Does "Datejust" Mean?
The term “Datejust” refers to the watch's signature feature – the date display that automatically adjusts at midnight, a pioneering function at the time of its release.
This innovation allowed wearers to easily keep track of the date without the need for manual adjustments, setting a new standard in watchmaking.
Materials Used in the Rolex Datejust
Rolex is renowned for its use of high-quality materials, and the Datejust is no exception. The watch is available in various materials, each offering unique aesthetic and functional benefits.
- Oystersteel: a proprietary Rolex blend of 904L stainless steel, is known for its exceptional corrosion resistance and high polish finish. It is a durable and versatile material, making it a popular choice for many Datejust models.
- Rolesor (Two-Tone): a Rolex's term for its signature combination of Oystersteel and gold (either yellow, white, or Everose). This two-tone design enhances the watch's elegance and durability, providing a luxurious yet practical option for Datejust enthusiasts.
- Gold: The Datejust is available in yellow gold, white gold, and Everose gold (Rolex's proprietary pink gold alloy). These models exude opulence and are crafted for those who appreciate the timeless allure of precious metals.
- Platinum: For those seeking the pinnacle of luxury, the Datejust is also available in platinum. Known for its rarity and weight, platinum offers a distinct, prestigious look and unparalleled durability.
Types of Bezels Available
The bezel of the Rolex Datejust is more than just a decorative element; it also contributes to the watch's functionality and style.
Here are the various bezel options you can choose from:
1. Fluted Bezel
The fluted bezel is one of the most recognizable features of the Datejust. Originally designed for screwing the bezel onto the case to ensure water resistance, it has since become a signature aesthetic element that reflects light beautifully.
2. Smooth Bezel
For a more understated look, the smooth bezel offers a sleek and modern appearance. It complements the watch's clean lines and provides a contemporary touch to the classic design.
3. Engine-Turned Bezel
Though less common in modern models, the engine-turned bezel features intricate patterns that add a unique texture and visual interest to the watch.
4. Gem-Set Bezel
For those who seek added luxury, the gem-set bezel, adorned with diamonds or other precious stones, offers an opulent and eye-catching option. Each gemstone is meticulously selected and set by Rolex's master jewelers.

Available Sizes of the Rolex Datejust
The Rolex Datejust is available in various sizes to suit different wrist sizes and preferences. Here are the options:
Datejust 31
With a 31mm case diameter, the Datejust 31 is perfect for those who prefer a smaller, more traditional watch size. It is often favored by women but is also suitable for men who appreciate a more understated look.
Datejust 36
The Datejust 36, with a 36mm case diameter, is the original size introduced in 1945. It offers a perfect balance between elegance and presence, making it a popular choice for both men and women.
Datejust 41
For those who prefer a larger watch, the Datejust 41 offers a contemporary 41mm case diameter. It provides a bold, modern look while retaining the classic design elements of the Datejust.
Dial Colors and Options
The dial of the Rolex Datejust is a canvas for creativity and personalization. Rolex offers a wide range of dial colors and finishes to suit every taste.
Classic Colors
- Black: Timeless and versatile, the black dial is a staple in the Datejust collection.
- White: Clean and elegant, the white dial provides a fresh and sophisticated look.
- Champagne: Warm and luxurious, the champagne dial exudes a sense of opulence.
Unique and Vibrant Colors
- Blue: The blue dial is striking and adds a touch of modernity to the classic design.
- Green: A symbol of prosperity, the green dial is unique and eye-catching.
- Mother-of-Pearl: For a truly luxurious and feminine touch, the mother-of-pearl dial offers iridescent beauty.
Special Finishes
- Sunburst: The sunburst finish adds depth and dimension to the dial, creating a captivating play of light.
- Diamond-Set: For added glamour, diamond-set dials feature precious stones marking the hours.

Bracelet Options: Jubilee, Oyster, and President
The bracelet of the Rolex Datejust is not only a functional component but also a defining feature of its aesthetic appeal.
Rolex offers three primary bracelet options:
Jubilee Bracelet
Introduced in 1945 for the Datejust's 40th anniversary, the Jubilee bracelet features a five-piece link design that is both elegant and comfortable. It is a signature element of the Datejust and is available in various material combinations.
Oyster Bracelet
The Oyster bracelet, with its three-piece link design, is known for its robustness and sporty look. It is a versatile option that combines functionality with a sleek appearance, making it suitable for both casual and formal occasions.
President Bracelet
While traditionally associated with the Rolex Day-Date, the President bracelet is also available on certain high-end Datejust models. Featuring a semi-circular three-piece link design, it offers a luxurious and prestigious look.
Rolex Datejust Suggestions
As We Close
The Rolex Datejust is a masterpiece of watchmaking that combines timeless design with innovative features. Whether you are drawn to its rich history, exceptional craftsmanship, or the variety of customization options, the Datejust offers something for everyone.
From its pioneering date display to the array of materials, bezels, sizes, dial colors, and bracelet options, the Datejust is a watch that can be tailored to reflect your personal style and preferences.
Investing in a Rolex Datejust is not just acquiring a timepiece; it's owning a piece of horological history that will stand the test of time.